We ought to take a swing at making something genuine that people like.

A compelling story is what you need to make all of those optimized SEO clicks worth anything right? Trends, technology, consumption behaviors, these things are constantly shifting. It’s a game of building off of what’s come before. Embrace change but don’t sell out. We like the reboot, the new canon, but everyone loves the call back.

At least that’s what I’ve learned. Miles are on the odometer. Knees creek like they haven’t before. Content is king. Attention spans are shorter. Markets are oversaturated so better find a niche. AI is taking your job or making yours easier. You’ve heard it all. But a good story will always win the day.

Here’s a selection of work I’ve put out into the world.