We ought to take a swing at making something genuine that people like.

A compelling story is what you need to make all of those optimized SEO clicks worth anything right? Trends, technology, consumption behaviors, these things are constantly shifting. It’s a game of building off of what’s come before.

At least that’s what I’ve learned. Content is king. Attention spans are shorter. Markets are oversaturated so better find a niche. AI is taking your job or it’s making yours easier. Embrace change but don’t sell out.

You’ve heard it all. But a good story will always win the day.

Here’s a selection of work I’ve put out into the world.